Magazine advert brief

• A magazine advertisement for the digipak (CD/DVD package).

Finished digipak

This is our finished digipak. I think it all goes well together and although it doesn't necessarily all follow generic conventions in terms of images and layout, it still suits the ska genre with the use of the different fonts and the black and white checkers.
The only real problem we had when creating the digipak would be when we wanted images of the band on the back we didn't gather enough when out filming and couldn't get any stills from the music video.
I think what we have produce fits in well with our music video to continue the dream like, surreal theme.

Digipak update

On the inside we decided to put in the lyrics of the song 'Our House' and the pictures that we was going to put on the back but then changed our design. We used the same font as we used for the tracklisting so the whole digipak goes well together.



On the inside where the CD goes we put in a brick wall, at first we had it in the original red brick colour but it didn't look right and didn't match with the whole digipak and stuck out a lot. We changed it to black and white so it was a lot more subtle and drew everything together. The sole image that is in colour is Lewis to promote him as the artist. Although most Madness and other bands in the ska genre have an image of the whole band on the front, we decided to challenge this by have a more narrative concept to our digipak to advertise the music video.

Digipak update

On the back we started to put in different images as we planned to on our draft, we then discovered that we didn't have enough images and the images we did have would look better on the inside. So we decided to put in a back ground of the black and white checkered pattern that we originally was going to have in the title to fit to the genre.
We started to add in the different information that we needed to on the back, this includes: the barcode, record label logo, copyright information, artist website and label website. We also added the record label and the compact disc digital audio logo on to the spine.

The front and back look well together, the black and white pattern goes well with the font. The fact that Lewis is the only one in colour emphasises him as the artist.

Digipak update

We have added a white background to the whole of the digipak and begun on the back cover. We started by adding in the track list of ten songs. We chose a different, but similar font to the one on the front. This is like the font that Jess used in her draft idea so we chose to use it on the back to incorporate all the different ideas but still sticking to a similar theme throughout.
We have also put the artist name and album name onto the spine.

Editing the digipak

After deciding on our final design for our digipak, we started to create it. None of us had great knowledge of how to use Photoshop, so to start with we had a play around to figure the different tools out.
We began by cutting all the characters out of the main image we got by using the eraser tool which took a lot of time, after the first one we found a simpler and quicker way to cut the characters out. We put them all into position behind Lewis at a slight angle peering at the side of him. We made all the characters in black and white and changed the lightness of them to create the ghost like feel as if they aren't really there to fit in with our video's concept.


We originally thought about having the artist name and the album name in a font with the black and white checkered pattern inside the letters but after looking at the fonts on Photoshop we found another font that we liked which also meets generic conventions of ska.

The front is looking how we wanted it to, we chose to keep the front simple but with a unique concept that fits in with the music video to keep consistent with the brand identity.

Digipak drafts and feedback

We all did a draft for our digipak each so that we could visualise the different ideas we had. Mine and Gemma's ideas are similar in that the main image has all the different characters behind Lewis as if he can't see them and they are a secret within the house. Jess' idea had more images on, one of the house, a close up of Lewis and a picture of Lewis running down the corridor.

The back images we all did we different also.



Gemma did a back with the track listing as the majority of the page with smaller images surrounding it, this is more conventional to our genre.
The feedback we got suggested that we use the black and white checkered effect used in the title and the way that the back is laid out from Gemma's because this is more conventional to ska digipaks.





My draft is similar to Gemma's in that it has the characters on the front hiding behind Lewis, mine is different however because of the positioning of the characters. On the back I have put the tracklisting, the copyright information, the record label information etc. to make sure we have all the conventions.
The feedback we got suggested that we use the image from my draft because it is more unique.








Jess' front cover was different to mine and Gemma's as it has 3 images on and not just the one. Jess' front illustrates more of the narrative and Lewis rather than the characters.
The feedback suggested that we used the font from this one because of the bold style.

Everyone also liked the brick effect used on the inside of Jess' draft, so we will use this in our digipak.

Generic Conventions of Digipaks

After looking at conventions of a digipak throughout all genres, I have looked at my genre specifically to see what we can include into our own digipak.

Conventions of a digipak

Digipak Brief

• A cover for its release as part of a digipak (CD/DVD package)
• A magazine advertisement for the digipak (CD/DVD package)

Editing update

In the final feedback session we were told that we need more clarity that Lewis is jumping down a rabbit hole at the end of the Alice scene. We already had a shot of a swirl before he comes out of the wardrobe, so to make it more clear what was happening we put the same swirl shot fading onto the shot where he jumps down the rabbit hole.