Brand identity is the visible elements of a brand, such as colours, design, logo, name or symbol, that together can identify and distinguish the brand in the consumers mind. Usually a magazine advert for a digipak will have a similar if not the same image on as the digipak but with different information such as the date it is released etc. This is so the consumer can see the magazine advert and then the digipak will be instantly recognisable. For example the image on Kings Of Leon's 'Only By The Night' album is exactly the same on the magazine advert.
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