Our first two ideas are very similar. The both have the checkered border, the same image as the digipak, the two tone logo and the release date and websites in similar positions. The only slight differences is that the album name is in different places, one has a rating and one has Madness' logo. 
Our third idea is fairly different although it does still fit to generic conventions the same as the others. The checkered pattern, the logos, artist name and album name etc. It doesn't have the black and white border all the why round just a section at the top. The main image on this is the image used on the back of the digipak. This one has a rating and a quote 'The rockiest rock steady beat of Madness'.
The feedback we got was good and that we should use a combination of the two first ideas because they will have better brand identity with the digipak and will be more easily recognisable. We were also told to make sure we have the correct form of rating as NME doesn't use stars it uses a number rating.
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