Target Audience Member Profiles

Name: Kate
Age: 47
Occupation: Nursing sister
Class: Middle class
Lives: Little town Welton

Hobbies: Socialising with friends in my spare time, eating out, films, walking and being in the garden.

Brands worn: If money wasn't an issue then Monsoon and Fat Face but at the minute Tesco or Asda.

What do you think of the genre Ska?
I don't really have an opinion I have always associated it with Mod's, it has never interested me

What type of music do you listen to?
Anything I like, but at the minute Emile Sande, Adele and Coldplay

Would you say you like the band Madness and why?
Yes, I think they are fun and the sort of music that all ages can relate to and enjoy 

What do you like to see in a music video?
Tells a story and that you can relate to the lyrics 

What don't you want to see in a music video?
Naked bodies, mindless interactions that don't mean anything

Name: Meg
Age: 17
Occupation: Student
Class: Lower class
Lives: Village, Middle Rasen

Hobbies: Singing, playing guitar, reading and writing

Brands worn: Mostly clothes from cheaper shops such as Primark, but when can afford to, likes to wear Fred Perry

What do you think of the genre ska?
I'm a really big fan of Ska because it generally has an uplifting tone and offbeat and I'm interested in the culture behind it.

What type of music do you listen to?
The Velvet Underground, Bob Marley, The Specials, The Strokes, The Libertines, The Clash, The Stone Roses, Talking Heads. 


Would you say you like the band Madness and why?
I love Madness because they can put anyone in a good mood and don't take themselves too seriously.


What do you like to see in a music video?
Symbolism and hidden meanings because I think it adds more depth to the video. I'd like to see more promotion of the artist and obscure camera angles because it keeps the audience engaged with the video. 


What don't you want to see in a music video?
Conspicuous consumption - the overuse of flashy brands/cars/ etc because it detracts the attention of the audience to things that are almost completely irrelevant to the song.