We decided to do a questionnaire and give it to adults and people in our own age group to find out what things people are looking for in a music video and particularly what age group and type of people like Ska music.
We found that everyone but 3 chose indie rock as their favourite genre and everyone in the age group 31+ chose indie rock.
They like this genre because of the lyrics and melody.
All together they like videos to have a narrative and also performance based.
All except for 1 preferred the music to be upbeat.
We found that people are bored of seeing fighting, half naked women and boybands who talk about love.
Not one person had the same favourite music video but everyone liked a video that was more upbeat and bright with a storyline but performance based.
After looking at the information we collected, as a group we spoke about our ideas and how they would attract our target audience. Our original idea didn't really have a narrative, it was just a lot of people having a good time. But after speaking we have come up with a new conceptual idea where we show different eras in different rooms rather than just people doing different things. We then went further to say that in the separate rooms/houses we could show families rather than friends and then as it goes through the eras it shows how the family has changed over time and what has made this happen, things such as changes in the position of women and technology. I think this will make our video more interesting as it is an unique idea.
This could look a bit better, whether it's some stills, a video, making the key finding bold.
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