As a group we have decided that our target audience will be a wide range of people. Because of the generation of our song, we have decided that we will have 2 different target audiences. For the young audience it will be 16-25 because of the moderness of our video and the fun party atmosphere. The older audience will be 30-50 because they will be the most familiar with the song and the type of music.
Upon looking at Madness music videos and others in that their genre, it is clear that there is an audience for them. The song that we are doing has over 4 million views on YouTube showing that it is a popular song and people listen and watch.
Similarly The Specials - Ghost Town has over 2 million views.
Looking at YouTube statistics on the Madness video for 'Baggy Trousers' I found that recently views on this video have increased, indicating that there is an active audience for this band.
The above diagram shows the statistics for our chosen song 'Our House', there is an increase in views over the past few months, possibly due to Madness' tour which started earlier this year and is still ongoing.
The top comment on 'Baggy Trousers' also shows that there is an audience for this genre and band.
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