Saturday, 29 June 2013

BBC social class test

As part of our target audience research we did the BBC social class test so we could understand our target audience more. We found that they are the poorest and most deprived class group, the Precariat. This has allowed us to get a better idea of what our audience is like and what the kind of thing they would want.
To make our music video appeal to our audience, it will have a sense of fantasy about it so they can escape from their reality. The band scene will have people like they would socialise with.

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